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The Clock is Ticking for Tyra, Drumheller’s Dinosaur Darling

HOT SUMMER GUIDE: A towering monument to the prehistoric wonders of the Badlands, she has captured the hearts of locals and tourists alike. But now, the legendary T-Rex is facing an extinction event that’s far too real.
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For years, Tyra, the World’s Largest Dinosaur, has been a symbol of Drumheller’s vibrance and Alberta’s unique charm. Now, she needs our help. With plans to decommission Tyra by 2029, it’s time to rally together to preserve her legacy. | drumheller.ca

For nearly 25 years, Tyra, the World’s Largest Dinosaur, has stood tall and proud in Drumheller, Alberta.

The Drumheller and District Chamber of Commerce has announced plans to decommission Tyra by December 2029. The announcement landed like a meteor strike, leaving many in disbelief. With a hefty build of 25 meters in height and 65 tonnes in weight, this fibreglass and steel icon has not only become synonymous with Drumheller but also acted as a landmark for tourism in the town.

Why Is Tyra’s Future in Jeopardy?

Tyra, funded and maintained by the Chamber of Commerce, has been immensely popular, drawing an impressive average of 150,000 visitors a year to her toothy grin. She has lifted spirits and visitor numbers alike, generating funds through admissions and gift shop sales to support local community projects via the World’s Largest Dinosaur Legacy Fund. Since Tyra’s debut in 2000, over $842,000 has been funneled back into the Drumheller region, funding everything from outdoor rinks to trail initiatives.

But as the years pass, maintaining Tyra has become increasingly challenging and costly, not to mention her aging structure. Beyond 2029, the Chamber has indicated it won’t renew its lease or pursue relocation. Instead, they plan to decommission Tyra, leaving a void in the Drumheller skyline that’s hard to fathom.

Standing Together to Save Tyra

The news has sparked an outpouring of support and determination within the community. Petitions to save Tyra are already circulating, with thousands signing to urge local officials and the Chamber to find a way to preserve this beloved attraction.

Tyra isn’t your average dinosaur. She’s four times the size of an actual Tyrannosaurus Rex and boasts 106 stairs that visitors can climb to a lookout within her jaws. Her mouth alone can fit 12 people at a time, offering sweeping views of the Drumheller Valley. If she were alive today, you’d likely need a pretty sizable yard (and an even larger steak budget) to house this gentle giant.

Since her debut, Tyra has become a global sensation, a literal and figurative giant in roadside attractions and tourism marketing. Photos of her towering frame have been shared across continents, cementing Drumheller as Alberta’s dinosaur capital.

How You Can Help

Tyra doesn’t have to go extinct. The community is calling on everyone who has experienced the magic of standing in her shadow to take action. You can help keep Tyra alive and roaring for generations to come.

Visit this petition to join the fight to save Tyra. Spread the word on social media, share your favorite Tyra memories, or consider reaching out to elected officials with your support.

We can’t erase our prehistoric friend from the map. Tyra is more than Drumheller’s mascot; she’s a symbol of adventure, discovery, and enduring community spirit. Together, we can keep this dinosaur’s legacy alive!

Nerissa McNaughton is a freelance writer and a contributor to Great West Media. This story was written for Great West Media's Hot Summer Guide advertising feature. The Hot Summer Guide is a special feature about summer activities, bucket list adventures, staycation options, road trips, attractions, events, and road trip-worthy food & beverage destinations across Alberta. It is not written by and does not necessarily reflect the views of the editorial staff.

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